Not only is this an exclusive interview but also our first interview request via Twitter. We sent a direct tweet to the founder and VP of Marketing, Ashraf Mansoor asking for an exclusive interview. He was very gracious to participate and discuss Twffaha, a new job recruitment portal specifically for women in the Middle East. Twffaha is based in Sudan and has already been featured on several sites, check out this review from StartupArabia. This interview marks their first media article via a Western Muslim site. Ashraf is also very kind to offer our female readers looking for work in the Middle East a beta invite to their site. Read the interview for instructions.
IslamCrunch: What is your web application/service about?
Twffaha: We connect women who are looking for jobs to employers who are looking to recruit women for certain vacancies. Twffaha is the only portal specialized in recruiting women in the Middle East.
IslamCrunch: Why did you start this project?
Twffaha: We feel that the online recruitment market in the Middle East is already full with prominent players. However, as a job seeker or employer you will find it harder every time you look for a job or advertising a job in case
you were an employer. The market needs to be more organized, and that
can be achieved by exploiting niches and adding value for both parties, job seekers by offering them a portal that is only aimed at women, and employers by reducing their recruiting costs and offering them more focused job postings.
IslamCrunch: How does your project relate to Muslims? Or is your project geared towards a general audience?
Twffaha: Twffaha.com is geared toward a general audience, we do not ask for
information regarding your religion background. However, we do not allow
employers to post jobs related to activities we deem illegal in Islam. For example,
if an employer posted a related to Alcohol/Bars through our service we will remove the job posting and refund him/her.
IslamCrunch: How much time do you devote to its growth?
Twffaha: As a startup we devote a large chunk of our time in developing, marketing, and managing Twffaha.com in order to ensure it will keep growing organically. Working for 50 hours a week is our average.
IslamCrunch: How large is your team and what are your backgrounds?
Twffaha: The team behind the service comes from different cultures and background. We are well experienced with web development as Twffaha is actually our third project, although it is the first one we operate solely. Our team currently consists of two main members Ashraf Mansoor who is in charge of Development and Marketing and Ammar Mustafa who is responsible for Operations and Sales. We are looking to hire 3 more talented individuals to join our team in the following 2-3 months enshallah.
IslamCrunch: What is your design/service philosophy?
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Out Seeing the Fields
