We just received notice that the well-known North American company, Al-Safa Halal, that specializes in frozen packaged halal food will be sold to a Muslim company. Formerly owned by non-Muslims, there has been a lot of controversy regarding the ‘halalness’ of their products. Hopefully this announcement will dispel any concerns that Muslims tend to panic over instead of worrying about more important issues.
We are not overlooking the importance of consuming zabihah products (we fully support the Zabihah movement and do not subscribe to any ‘convenient’ non-zabihah fatwas). We only hope that more concern and efforts would be directed to issues that are detrimental to the growth of Islam.
We would like to hear your comments on Al-Safa, the state of halal or zabihah food in North America and/or Europe. Please add them in the comments section.
Announcement Regarding the Sale of AL SAFA HALAL
Mr. Adnan Durrani and American Halal Company, which is wholly owned by him, has signed a binding agreement to purchase AL SAFA, North America’s leading HALAL brand. Mr. Durrani will be the new Owner, Chairman and Chief Halal Officer (CHO) upon the closing date, which is anticipated to be early next year. Directly reporting to Mr. Durrani will be Steve Hahn (S.VP & COO) who co-founded AL SAFA HALAL in 1999. Mr. Durrani is a prominent member of the Muslim community and a charter member of the American Institute of Islamic and Arabic Studies, as well as being a highly successful food entrepreneur and venture capitalist.
Mr. Durrani will be managing AL SAFA HALAL on a full time basis, bringing together two decades of experience in building niche food brands into major household brand names. He was also a founding partner of Stonyfield Farms yogurt, now the largest organic yogurt brand in the world with over $350 million in sales. Mr. Durrani commented, “I am extremely excited about buying AL SAFA. I have always felt it is the only true halal brand, especially since it is hand slaughtered which I am dedicated to. Just as I did for organic foods, I intend to build AL SAFA and American Halal into the most recognized and trusted Shariah compliant halal food company in North America.”
Following this brief announcement will be an official press release from Mr. Durrani’s office as the closing nears.
Note: this announcement was received via email from Al-Safa.


















